Short videos for beauty salons: what to film every week
No dancing to trends or showing your face. Three easy kinds of in-salon video keep your channels consistent and your salon top of mind.
Read more
← All articles
Google SEO
Google Business Profile for nail salons: 7 things to do now
Your Google profile is the first thing customers see when they search “nail salon near me”. Seven simple steps to make it complete, trustworthy and easy to choose.
When customers search “nail salon near me”, the first thing they usually see isn't a website. It's a Google map with a few salons. That listing is your Google Business Profile. The more complete and clear it is, the easier it is for customers to call or get directions.
1. Pick the right primary category
Your primary category should match your main service, such as “Nail salon”. Add secondary categories only for services you really offer, like “Eyelash salon”.
2. List every service and price
Gel manicure, dip powder, spa pedicure, acrylic full set… Customers and Google both use this to understand what you do.
3. Write a natural description
Mention your area and main services in natural English. Avoid keyword stuffing and all caps.
4. Post fresh photos every week
Real, sharp, well-lit photos: close-ups of your work, your space and your storefront.
5. Keep your hours accurate
Update holiday hours and days off. A customer who arrives to a closed door is a lost customer and a likely bad review.
6. Ask for and reply to reviews
Remind happy regulars to leave a review. Reply to every review, including the tough ones, politely and specifically.
7. Keep your info consistent
Your name, address and phone number should match on Google, Facebook, Instagram, Yelp and your website. Consistent info helps Google trust your salon.
Want to know what your profile is missing? Book a free consultation: TopMarker reviews it and calls back with what to fix first.