Google Business Profile for nail salons: 7 things to do now
Your Google profile is the first thing customers see when they search “nail salon near me”. Seven simple steps to make it complete, trustworthy and easy to choose.
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Video Marketing
Short videos for beauty salons: what to film every week
No dancing to trends or showing your face. Three easy kinds of in-salon video keep your channels consistent and your salon top of mind.
Many owners think video means dancing to trends or being on camera. For beauty salons, the best-performing videos are usually filmed right at the station.
Group 1: Show your craft
A full nail set from start to finish, a lash fill, a head spa session. Film close, in good light, with a steady phone. People watch these to the end and save them.
Group 2: Services and offers
Seasonal sets, new services, holiday promotions. One idea per video, ending with a question that invites comments.
Group 3: Your space and people
Pedicure chairs, the tea corner, your team at work. Only show customers' faces with their permission.
One video, many platforms
The same clip can run as Facebook and Instagram Reels, TikTok, YouTube Shorts and a Pinterest pin. Adjust the on-screen text and caption for each.
Where AI helps
AI helps with ideas, natural English hooks, on-screen text and faster editing. But the work you show must always be real footage from your salon.